For over one hundred fifty yrs Heineken has stood for openness, believing that The straightforward act of sitting down down and aquiring a dialogue in excess of a beer, can help carry men and women collectively.
The quick rise of Synthetic Intelligence – it impacts Virtually almost everything, previous not least PR & Comms. But which marketing campaign, which challenge genuinely makes use of AI in conversation in a method that goes further than the noise, the buzz, the same old? In this particular category the EEA honours a winner that's paving the way in which for all of us in working with AI in Comms.
For years the favored robotic figures of our youth like R2D2 and HAL 9000 were pure fiction. But now this fiction is about to become actuality.
When HSBC introduced gender neutral titles for customers, it absolutely was a small but major plan adjust with the LGBT+ Neighborhood. We labored with trans staff Stuart to inform his Tale within an inspirational piece of online video, achieving 1.
With the main bra collection that reminds Women of all ages to check their breasts – the Pink Assortment by bonprix and Brustkrebs Deutschland e.V. The idea built waves in the course of Europe and raised awareness of recognizing breast cancer early.
Exceptional campaign utilizing Minecraft – a match that bought above a hundred and twenty million copies around the globe and is also very talked-about inside the Czech Republic. We developed a pirate island in the game, with several actual-life characteristics and related the manufacturer (Captain Morgan) Together with the cubic Minecraft planet in a way comparable to practically nothing which has been accomplished inside the Czech Republic and in other places on this planet.
Enjoyment and tradition are mirrors of our shared aspirations and values, but additionally recent big topics of our Culture. And Additionally it is a phenomenally effective economic system in its personal proper – from tv and movies, to orchestras and theatre, comedy and dance.
The inspiration to mix impressive ideas from our personnel came from an eager crew of volunteers-The Innovative Traveling Squad. They smashed check here cultural, time zone and language obstacles to unite our colleagues globally through Spill the Beans!
Favourable press protection was created. An progressive tactic implementing press talks on demand plus the launching of a democratic course of action to elect the title of the car ended up many of the highlights.
Man Bites Puppy have put PR again to the heart of marketing, with assumed-leading business and advertising and marketing procedures which impression associations, popularity and earnings.
As payments become digital, less individuals carry funds. This has an effect on homeless individuals who increase income by advertising the Hus Forbi newspaper inside the streets of Denmark.
2016 was the yr picked out for any turning issue in Sonae Sustainability Report, using a new editorial thought and publication. Over all, we aimed to create a meaningful notion and storyline, reinforcing our corporate mission statement of “Improving upon lifestyle”.
How vital, even vital transportation & logistics genuinely are for the worldwide financial state as a whole and likewise for us as folks – the pandemic years have made that obvious sufficient to all of us.
on their own about new forms of therapy. The marketing campaign "you should contact" to the Skilled Association of German Dermatologists reveals that influenced individuals go through physically and mentally from psoriasis.